Job Description
Marketing Manager
London, UK | Full-time
Our story
Beams is on a mission to make home renovation simpler and greener. We’re doing this by building a revolutionary technology platform and marketplace for homeowners and contractors so they can plan, design and build all in one place.
Backed by top-tier investors, Giant Ventures and Firstminute Capital, and with an experienced leadership team from Bulb, Deliveroo and Bumble, Beams is primed to disrupt the $450 billion European renovation market.
From the moment the customer starts to plan their renovation and selects their design, to final completion, the Beams platform offers a seamless journey, allowing homeowners to take a backseat and oversee construction, while Beams-vetted contractors deliver projects tailored to their clients’ tastes.
Removing the complexity and hidden costs for both customer and contractor, the business solves the UK’s pressing renovation issues: finding the right service provider, simplifying the complexity of large-scale projects with integrated design and project management tools, and managing payments to complete the job.
Beams dramatically reduces the environmental impact of construction by sourcing sustainable materials and incorporating cutting-edge energy efficiency measures in its designs. We’re a pending B Corp and in the process of attaining full B Corp membership.
This is a unique opportunity to completely overhaul the UK’s attitude to interior design and renovation. We’re building all processes and systems from the ground up, cultivating a community of top-quality contractors, attracting users to the platform, and building a sophisticated supplier ecosystem to support each home renovation.
We’re seeking a Social Media and Content Manager to join our team and help us bring this vision to life.
Our culture
Having a positive impact and cultivating a positive company culture are important to us. We reward and applaud people who take action, who get results, who can communicate clearly and straightforwardly, who are always looking to improve things and who turn up everyday with energy and appetite.
Your team
Reporting to the CMO, you’ll be the third marketing team hire and be instrumental in building a best-in-class brand. This role sits within a fast-paced and energetic start-up, where your impact will be significant and rewarding. An incredible opportunity to be an instrumental player in building and scaling a technology brand with big ambitions.
Your responsibilities
Develop and implement our marketing strategy, ensuring activities are aligned with business goals.
Build a best-in-class brand through consistent messaging, tone of voice and visual identity. Develop and maintain brand guidelines for internal and external use.
Oversee digital marketing campaigns, including SEO, SEM and email marketing. Analyse and optimise performance to ensure effectiveness and ROI.
Build and implement ATL and BTL strategies to drive brand awareness and consideration amongst our target audience.
Manage our PR agency and develop new agency relationships or freelancers as needed to support our marketing strategy and execution.
Develop strategic brand partnerships to reach new audiences via co-created content.
Lead on 360 marketing campaigns, from ideation through to execution.
Support the Sales Team with marketing collateral to ensure brand positioning and consistency through the sales funnel.
Work closely with the Social Media Manager to develop engaging and creative content on our social channels for both organic and paid campaigns.
Work closely with the Head of Product to manage content for the website and optimise performance.
Conduct research to identify trends, opportunities, and competitive landscape. Utilise market insights to refine marketing strategies and improve campaign performance.
Work closely with cross-functional teams, including sales, design, and product, to align marketing efforts with overall business objectives.
Develop and manage the marketing budget, ensuring cost-effectiveness and ROI.
Who you are
An energetic, self-starter who has an ambition to build a best-in-class Brand. You’re ready to take on a broad role where you can play a big part in growing an early-stage business.
You have previous experience marketing a strong consumer brand, ideally in a fast-growth business.
You have excellent verbal and written communication skills with a natural ability to deliver compelling storytelling.
A creative, taste-maker, visual story-teller - someone who can turn ideas into captivating content.
You’re innovative and bring interesting ideas for driving more growth.
You enjoy working collaboratively with both internal teams (e.g. Sales and Product) and external teams (agencies, designers, and freelancers)
Ideally, an interest in interiors, design and sustainability.
Requirements
6-10 years in a marketing role, ideally a B2C company with hands-on experience.
Proven track record in developing marketing plans and campaigns.
Ability to develop and implement strategic marketing plans to achieve company objectives and targets.
Familiarity with various digital marketing channels such as social media, email marketing, SEO, PPC, content marketing, and analytics tools.
Proficiency in analysing trends, consumer behaviour, and marketing data to inform decision-making and optimise marketing strategies.
Ability to generate innovative ideas for marketing campaigns, branding initiatives, and promotional activities.
Package and Benefits
💰Competitive salary, subject to experience, and share options giving you a stake in the company’s success
🌴 25 days annual leave plus bank holidays
🚀 Opportunities for professional growth and skill development within a fast-paced and collaborative environment
📚 Budget for learning & development to support your growth
💻 Hybrid working: This is a full-time position with a flexible balance of days at our London office and home days
At Beams, we're committed to fostering a diverse and inclusive workplace where everyone is treated with respect and dignity. We believe diversity of thought, background, and experience drives innovation and success. We're dedicated to building a team that represents a variety of perspectives and experiences, and we actively encourage applications from underrepresented groups. We're an equal opportunities employer, all applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.
If you're passionate about making renovation simpler and greener and share our commitment to making a positive impact, we encourage you to apply for a role with us, even if you're not sure you're a perfect match. We look forward to hearing from you and discussing how you can contribute to our team. Apply now by emailing us at hello@beamsrenovation.com, or connect with us to learn more about our current opportunities.
Apply now by emailing us your CV or link to your LinkedIn profile: careers@beamsrenovation.com